Princess Cut Diamonds

The princess cut diamond is the second most popular diamond shape after the round diamond. Traditionally, the princess cut diamond has been a diamond shape that does not allow for maximum beauty and brilliance. This is partially due to its four corners which will allow too much light to leak out of the diamond instead of being directed back to the eye in the form of brilliance. Many diamond companies and manufacturers have attempted to combat this by creating modified square diamonds with tapered edges. The problem with this approach is the fact that it destroys the beauty and elegance that has always been associated with a true square diamond.